Chapeau! is a relatively new brand and a British one at that, conceived and developed by fellow cyclists who yearned for great quality products that came complete with a touch of class. They felt that bicycle related paraphernalia had been dominated by garish styling and an over inflated sense of its own value for too long. So their answer to this influx of self-indulgence? they formed Chapeau! and which not only develops premium apparel for enthusiast cyclist with a high value for money ethos but also ones with a sense of style.