Cannondale
In 1983, Cannondale developed their first bicycles using hand crafted aluminium frames that dominated the industry and is still renowned throughout the cycling world today for its expertise in aluminium. For them it's building, testing and rebuilding; making it better and never settling for "good enough". It's knowing it, verses guessing it and using the world's greatest athletes to prove it. It's having such high standards and expectations in how they want a product to perform that they are relentless in their pursuit.
