Established in the 1980’s and based in the great border city of Carlisle, we are one of the largest independent bike stores in the UK stocking some of the sport’s biggest and most innovative brands both online and from our retail store. With industry-leading bikes from the likes of  Specialized and Cannondale plus clothing and accessories from ORTLIEB, ASSOS, Sportful, Five Ten, FOX, Brooks and Castelli to name but a few with many more available.

Church StreetCaldewgate Carlisle CA2 5TL

Sportful | Born in the Italian Dolomites

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Sportful | Born in the Italian Dolomites

Olindo & Irma Cremonese, from Asolo in Italy moved to the foothills of the Dolomites in 1946 to build a business - initially shearing, carding & spinning wool yarn.  Eventually the business evolved - producing quality underwear in the late 1960s under the name Manifattura Valcismon.

Sportful’s story really starts in 1972 when their son, Giordano Cremonese, became intrigued by the challenge of the new Marcialonga cross-country ski race- taking place near his home.

Though he was a keen cross country skier & athlete in general, he felt that the clothes available at the time were inadequate for such a long race in a cold valley. He set about producing some of his own designs using Acrylic fabrics that were state of the art at the time, the finishing touch on the garments was the ‘Sportful’ logo to highlight their design & purpose.

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