05.07.2026
Reading time 3 min

Rodrygo Highlights Brazil’s Unique Football Culture During World Cup

Football is at the centre of the universe in Brazil in a way it is not in the US | Rodrygo

Brazil fans in São Paulo at an open-air screening of the Haiti game

The excitement surrounding the World Cup creates an atmosphere that resonates deeply with fans. In the United States, this fervor is often confined to stadiums, fan festivals, and surrounding streets, reflecting the limited appeal of football in North American culture.

Contrastingly, my experience in Brazil, where I am currently supporting the national team after traveling through North America, showcases how integral football is to Brazilian life. The national team’s journey in the World Cup becomes the focal point of our existence.

Unlike in the US, where football competes with a multitude of sports like NFL, baseball, and basketball, Brazil’s passion for the game reigns supreme. The World Cup serves as a stark reminder that, in Brazil, football is not just a sport but a source of immense pride and joy.

In Brazil, the national team’s presence during the World Cup ignites a sense of unity among the populace. It provides an opportunity for hardworking individuals to express their pride and showcase Brazil’s prowess in football, evidenced by our five championship victories and our profound emotional connection to the game.

While there are other sports gaining traction in Brazil, such as volleyball and basketball, none can rival the popularity of football. It is a constant presence, with games broadcasting on various channels, ensuring that fans can always find something to watch.

The rhythm of life in Brazil, often referred to as the “land of football,” revolves around the national team’s performance in the World Cup. Work schedules and public services adjust to accommodate match times, illustrating how football integrates into daily life. Although we continue with our routines, the World Cup matches take precedence, and as a saying goes, we often find ourselves “playing catchup” after the games.

As the tournament progresses, the excitement escalates. Following a draw against Morocco and victories against Haiti and Scotland, anticipation builds for the upcoming match against Norway in the round of 16.

Brazilians celebrate the national team’s games with grand gatherings, yet this does not diminish our appreciation for the overall tournament. Quality matches, regardless of the teams involved, are cherished, with thrilling encounters like the Netherlands versus Japan and Ecuador against Germany captivating audiences.

Football is a deep-seated passion in Brazil, transcending regional differences. Whether in a major city or a small village, the sport serves as a central theme of life, uniting people across the country.

Common conversations reflect this sentiment:

“Do you want to attend a concert or movie tonight?”

“Sure, but can we schedule it after my team or the national team plays?”

When Brazil faces Norway, families will gather around televisions or large screens, sharing the experience and engaging in spirited discussions filled with predictions and analyses from the nation’s vast pool of 200 million football enthusiasts.

The match lasts for 90 minutes, with some hoping for extra time or penalties to prolong the excitement. The post-match discussions begin immediately after the final whistle but often extend indefinitely, especially if the game is on a weekend or prior to a holiday, adding to the festive atmosphere surrounding this ritual.

  • World Cup 2026
  • Brazil
  • World Cup
  • features