12.06.2026
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Jesse Marsch highlights Canadian pride ahead of World Cup opener

Jesse Marsch says he had to ‘beg’ US players to sing anthem as he talks up Canada’s pride

Jesse Marsch has encouraged Canada to embrace the heightened expectations that come with being co-hosts of the World Cup. As the team prepares for their Group B opener, he emphasized the significance of representing the nation and shared his past experiences with the US team, noting that they sometimes had to “beg players to sing the national anthem”.

Canada is set to play its inaugural World Cup match on Friday against Bosnia and Herzegovina, marking a historic moment in Toronto.

Marsch, who made history as the first American to manage the Canadian national team after his appointment two years ago, previously served as an assistant coach for the US during the 2010 World Cup. He expressed admiration for the multicultural makeup of his squad.

“When I first came, I had to learn a lot about what it meant to be Canadian,” he stated. “Being a leader in this sport, I’ve always tried to create an environment where our differences make us stronger, not weaker. From the moment I stepped into the environment with this team, I was incredibly impressed by how much they loved each other, how much they were drawn to each other and how much, even though there were differences, their back stories had similarities: first and second-generation Canadian, Portuguese, French, Jamaican, Colombian, Scottish …”

The 52-year-old further remarked, “Every one of these boys is incredibly Canadian and the pride they have in putting on the jersey, representing the country, hearing the national anthem … in the US sometimes we had to beg players to sing the national anthem … these guys belt it out to the top of their lungs because they want to show the country how proud they are to be here, to be Canadians and to represent what Canada is.”

Embracing the Challenge

Marsch believes his players should fully embrace the occasion at Toronto Stadium, which is the smallest venue in the tournament. “We all know a home World Cup is special,” he explained. “If you do this for a living, this is where you want to be. I came to Canada to lead them in a home World Cup; I wanted this responsibility. Nobody here is afraid of that. Actually, this is why we’re doing it. Yeah, it’s responsibility, yeah, it’s pressure, but that’s what we want, it’s meaningful. I love sitting on that coach’s box when the stadium’s full, the pressure is on and everyone thinks you’re an idiot.”

Regarding player fitness, Marsch confirmed that midfielder Ismaël Koné and center-back Moïse Bombito will be available for the match. He also provided an optimistic update on captain Alphonso Davies, who is currently recovering from a hamstring issue. “We did an MRI with him yesterday [Wednesday], it showed very positive signs that he is healing incredibly well – almost completely – so we’re getting ready to ramp things up,” Marsch noted about the Bayern Munich defender. “I think having his private physio here has been very helpful and the concentration on his body’s needs every day. We’re really hopeful over the next days and week that we can accelerate things and give him a chance to contribute soon.”

Weather Concerns Dismissed

Recently, Toronto’s fan festival for the opening match was evacuated midway through Mexico’s victory over South Africa due to a lightning threat. However, Marsch downplayed any potential weather-related impacts on Friday’s game. “All of us in North America are used to this … for Europeans it’s going to be a hot World Cup,” he remarked. “I remember back to 1994 … it was a hot tournament and it affected teams in a big way, so I think we have the benefit of some of those experiences, the Copa América, the Gold Cup, but there is no doubt as much as it’s a physical challenge, it’s a mental challenge. We have some familiarity with that … it’s going to be warm, but we’ll be ready.