While FIFA may not earn universal admiration, the 2026 World Cup can be deemed a resounding success in terms of its objectives. The matches were filled with excitement, competitive spirit, and dramatic moments, even if the overall quality was not top-tier. Attendance figures were staggering, and the tournament generated significant revenue, far surpassing FIFA’s own estimates, according to reports.
The event also contributed to the acceptance of hydration breaks, regardless of their necessity. Fans initially reacted with boos, but future tournaments may see a more indifferent response. Although FIFA claims no extra income was derived from these commercial pauses in the US, the value created for broadcasters is likely to factor into upcoming rights negotiations.
The introduction of an expanded 48-team format proved effective, as the less competitive teams did not include the newcomers. This success has led to discussions among sports executives about potentially increasing the field to 64 teams, moving it from a fringe concept to a plausible next step.
Ultimately, the tournament unfolded as intended, aligning with the expectations set forth.
This World Cup, heavily influenced by American culture, incorporated numerous elements familiar to US sports fans—countdowns, halftime shows, championship rings, commercial breaks, and the iconic voice encouraging the crowd to get pumped. However, it also faced criticisms, such as the delayed starts for halves and dynamic pricing.
Yet, what will be the lasting impact of this event? FIFA has long proclaimed its mission to promote soccer globally, expanding into new territories. Questions linger about whether a lackluster final can foster any enduring momentum. How will soccer evolve in North America now that the tournament has concluded?
North American Host Experiences
This inquiry can be dissected into three parts. Mexico, hosting the World Cup for the third time, is likely satisfied with the outcome. The national team, El Tri, reached the elusive ‘fifth game’ but ultimately fell in the round of 16, a familiar exit point since 1994.
Canada, the sole first-time host, had a mixed experience. Despite a disappointing 3-0 loss to Morocco, the team showcased significant progress on the field and organized memorable celebrations that visitors will cherish.
As for the United States, the legacy of this tournament could be complex. The matches were costly and exclusive, with all profits directed back to FIFA in Switzerland. Unlike in 1994, there will be no surplus funds for local organizers to reinvest in soccer development. The US Soccer Federation found itself sidelined, attempting to navigate the margins while striving for meaningful grassroots contributions.
Future of Soccer in the US
Did this tournament cultivate new fans? It’s unlikely that many attendees were casual spectators willing to invest thousands on a whim, hoping to enjoy a sport they were just beginning to explore. While television ratings suggest an influx of new viewers, it remains uncertain whether they will develop a lasting passion for soccer.
Importantly, soccer isn’t struggling for popularity in the United States; rather, it has been on a steady rise. Welcoming new fans is always appreciated, but the sport is already woven into the fabric of American culture.
The real challenge lies in accessibility—ensuring that youth programs aren’t dominated by an expensive pay-to-play model. There is a need for talented individuals to access proper coaching focused on development rather than winning, along with availability of fields, equipment, and opportunities for play.
FIFA’s Future Aspirations
Will this World Cup address those concerns? From FIFA’s perspective, the event proved its ability to expand successfully, capitalize on pricing strategies, and reap substantial rewards without facing repercussions. The organization demonstrated its capacity to implement various innovations and embellishments with little to no fallout.
With the precedent set by Gianni Infantino paving the way for a 2034 World Cup in Saudi Arabia, a return to the US in 2038 appears likely. Additionally, there are discussions about hosting the FIFA Club World Cup in the US again in 2029, following up on the 2025 event. A co-hosted Women’s World Cup in 2031 seems nearly finalized.
Ultimately, FIFA may have established a long-term presence in the US, akin to a colony.
- Leander Schaerlaeckens is the author ofThe Long Game: U.S. Men’s Soccer and Its Savage, Four-Decade Journey to the Top, or Thereabouts, available now. He teaches at Marist University.
